T

Tabarnapp

E-commercesubscription 2022

Shopify app suite focused on conversion optimization and upselling features.

Portfolio of niche Shopify conversion apps built solo. Sold to StayTuned (Shopify app aggregator) when the founder realized platform-dependency risk.

Financial Data

Asking Price
Undisclosed
Sale Price
$320,000 USD
Monthly Revenue (MRR)
$9.0K/mo
Annual Revenue (ARR)
$108,000/yr
Monthly Profit
N/A
Profit Multiple
3.0×
Revenue Multiple
3.0×

Exit Analysis

Tabarnapp changed hands at a 3.0× profit multiple, above the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples above the median usually reflect lower perceived risk for the buyer: steady retention, organic acquisition channels or an owner who was not the product.

The $320,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 5.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more E-commerce exits.

Exit Timeline

Founded
2017
Exit Date
May 2022
Platform
private

Tech Stack

ShopifyNode.js

Founder

B
Bastien Sigaud

Lessons Learned

Platform risk grows as your business grows. Bastien sold specifically because his concentration on Shopify worried him about the future.
Source
Press