PopularMilitary.com
Military news and viral-content site with a large social following, monetised via display advertising. Bright Mountain Media bought it from Thomas Dale Wakefield (Eagle Empire LLC) for $100,000 payable on 1 July 2014.
Financial Data
Exit Analysis
The $100,000 sale price puts it in the upper half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
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