Programmatic SEO site (Ian Nuttall)
The largest of Ian Nuttall's many programmatic SEO content sites, built on automatically generated landing pages at scale. It was acquired for $500,000.
Financial Data
Exit Analysis
The $500,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
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