Project Go White Hat Affiliate Site
A roughly 120-post Amazon affiliate product-review site in a single niche, co-owned with a business partner and sold in mid-2017 for $235,000.
Financial Data
Exit Analysis
The $235,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
What's your startup worth?
Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
Thinking of selling?
These are the marketplaces founders use to find serious buyers.
Similar Exits
Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Page Flows
Searchable library of UX patterns and user flow recordings from real apps.
Newsletterspy
Newsletter discovery and analysis tool