Pursuit of Passive Income
A content site teaching aspiring entrepreneurs how to build passive income streams, monetised mainly through affiliate marketing plus sponsored posts and consulting. It reached $22K/month before being acquired by Alessandra Ciuffo in 2024.
Financial Data
Exit Analysis
This database tracks 226 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 3.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
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