Spanish-language niche content site monetised with Google AdSense, averaging 368 EUR/month over the three months before sale. Sold in February 2022 for 8,000 EUR plus VAT (9,600 EUR, about $8.7k); the niche stayed confidential at the buyer's request.
Priced against revenue rather than profit, Spanish AdSense Niche Site sold at 1.8× annual revenue, below the 2.4× median across the 239 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $8,700 sale price puts it in the lower half of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 198 Content/Media exits, and the ones that disclosed a price sold at a median of $30,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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