The Daily Thread was Ryan Sneddon's early general-interest email newsletter with about 800 subscribers, which he sold to one of its own readers for $800 in 2020 before launching Naptown Scoop.
The $800 sale price puts it in the bottom quarter of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 75 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Newsletter exits.
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A digital nomad newsletter that grew from 5,000 to 250,000 subscribers under Gabby Rosen, who then flipped it on Acquire.com for 18x her initial investment via a bidding war.
Daily finance and markets newsletter delivered in a humorous, irreverent voice.
A curated AI and technology newsletter delivering weekly insights, product updates, and analysis for professionals. Acquired in 22 days via Microns with 92,000 subscribers, 38% open rate, and 1% CTR.