Instagram-based education business about infant formula feeding with 175K followers and 30K email subscribers, monetized through digital products and one-on-one parent consultations. Founder Mallory Whitmore transferred it to US formula maker Bobbie in a 2022 acqui-hire.
This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.