The Formula Mom
Instagram-based education business about infant formula feeding with 175K followers and 30K email subscribers, monetized through digital products and one-on-one parent consultations. Founder Mallory Whitmore transferred it to US formula maker Bobbie in a 2022 acqui-hire.
Financial Data
Exit Analysis
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
What's your startup worth?
Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
Similar Exits
Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Page Flows
Searchable library of UX patterns and user flow recordings from real apps.
Newsletterspy
Newsletter discovery and analysis tool