The Trading Bible
A finance and trading education site publishing broker reviews and trading guides, monetised mainly through broker affiliate commissions and reaching about $9,500/month. Sold through Empire Flippers for a six-figure sum.
Financial Data
Exit Analysis
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 4.0 years. The deal closed through Empire Flippers, one of 17 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Tech Stack
Founder
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Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
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