Deliberately minimal email newsletter tool for individuals rather than commercial marketers, self-funded by Philip Kaplan and hosting roughly 30,000 newsletters sending about a million emails a month. MailChimp bought it in August 2011, nine months after launch, for undisclosed terms.
This database tracks 68 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 9 months. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Newsletter exits.