Tutorial Outpost
Link directory indexing design tutorials from across the internet so designers could find Photoshop and web-design walkthroughs in one place. Sold six years after launch for $19,000.
Financial Data
Exit Analysis
The $19,000 sale price puts it in the lower half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 6.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
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Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
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