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Twitturly

Content/MediaTwitter link-tracking content aggregator (ad-supported) 2009

A tool that tracked and ranked links shared on Twitter, similar to Techmeme for Twitter; founder Joel Strellner sold the codebase, domains and 622GB of data via public auction for $8,500 in November 2009.

Financial Data

Asking Price
Undisclosed
Sale Price
$8,500 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $8,500 sale price puts it in the lower half of the 596 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 226 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Content/Media exits.

Exit Timeline

Exit Date
November 2009
Platform
Public auction

Founder

J
Joel Strellner
Source
Other