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USMCLife.com

Content/MediaAdvertising 2015

Guide site for Marine Corps families covering housing, schools, youth programs and relocation for every major USMC base. Bright Mountain Media acquired it from founder Kristine Ann Schellhaas on 2 January 2015 for $50,000 cash plus 250,000 shares valued at $187,500.

Financial Data

Asking Price
Undisclosed
Sale Price
$237,500 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $237,500 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Content/Media exits.

Exit Timeline

Exit Date
January 2015
Platform
Direct

Founder

K
Kristine Ann Schellhaas
Source
Other