War Is Boring
Independent military and conflict-journalism publication run by war correspondent David Axe with a contributor network. Bright Mountain Media closed the acquisition on 4 January 2016 for $250,000: $100,000 at closing plus a $150,000 earn-out worth 30% of net site revenue, with Axe staying on at $5,000/month.
Financial Data
Exit Analysis
The $250,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
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