Niche affiliate travel blog reviewing hotels with water parks and slides in Spain and the USA, monetized via booking and hotel partnerships at ~98% margin. Founder Javier Sobrino bootstrapped it in 2018 and sold it on Flippa in 2023 for $170,500.
The $170,500 sale price puts it in the top quarter of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 221 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 5.0 years. The deal closed through Flippa, one of 167 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Searchable library of UX patterns and user flow recordings from real apps.