WP Tavern
One-man WordPress news, podcast and community site launched in January 2009 by Jeff Chandler. He sold it to Matt Mullenweg in summer 2011 for an undisclosed sum and stayed on as its writer until 2019.
Financial Data
Exit Analysis
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
What's your startup worth?
Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
Similar Exits
Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Page Flows
Searchable library of UX patterns and user flow recordings from real apps.
Newsletterspy
Newsletter discovery and analysis tool