WPBlogTips
A WordPress blogging-tips and internet-marketing blog, unmonetized at the time of sale. It changed hands in a private off-Flippa deal in late 2012, with the buyer negotiating the price down to 37% of the asking price.
Financial Data
Exit Analysis
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Tech Stack
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Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
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Own The Yard
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
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