W

WPFolio

Developer ToolsPlugin licenses 2024

WordPress plugin business behind Prevent Direct Access and Password Protect WordPress, which lock down private files and pages on WordPress sites. Onfolio sold the operations for $780,000 in an all-cash deal in December 2024.

Financial Data

Asking Price
Undisclosed
Sale Price
$780,000 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $780,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 210 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Developer Tools exits.

Exit Timeline

Platform
Direct

Tech Stack

WordPressPHP
Source
Other