WPLift.com
Long-running WordPress tutorial and review blog doing 54,648 monthly pageviews and $3,754 monthly profit. Owner Daan Tol, who had bought it from Oliver Dale for $205k in 2016, resold it for $160k.
Financial Data
Exit Analysis
WPLift.com changed hands at a 3.6× profit multiple, above the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples above the median usually reflect lower perceived risk for the buyer: steady retention, organic acquisition channels or an owner who was not the product.
The $160,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 227 Content/Media exits, and the ones that disclosed a price sold at a median of $26,800. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Tech Stack
Founder
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