WordPress news, tutorials and roundup blog averaging about 105,000 monthly pageviews and roughly $1,300/month in advertising revenue. Kevin Muldoon auctioned it on Flippa and it sold on 11 May 2012 for a final bid of $80,000.
Priced against revenue rather than profit, WPMods.com sold at 5.1× annual revenue, above the 2.3× median across the 257 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $80,000 sale price puts it in the upper half of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 221 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Searchable library of UX patterns and user flow recordings from real apps.