Black Helmet Apparel

E-commerceProduct sales 2016

Direct-to-consumer clothing and accessories brand for firefighters with hand-drawn designs, founded in 2008 by Pedro Sostre III and James Love. Bright Mountain Media bought the business in December 2016 for $655,582 in cash, stock, assumed liabilities and forgiven advances; both founders signed three-year service agreements.

Financial Data

Asking Price

Undisclosed

Sale Price

$655,582 USD

Monthly Revenue (MRR)

N/A

Annual Revenue (ARR)

N/A

Monthly Profit

N/A

Profit Multiple

N/A

Revenue Multiple

N/A

Exit Analysis

The $655,582 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 8.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more E-commerce exits.