Direct-to-consumer clothing and accessories brand for firefighters with hand-drawn designs, founded in 2008 by Pedro Sostre III and James Love. Bright Mountain Media bought the business in December 2016 for $655,582 in cash, stock, assumed liabilities and forgiven advances; both founders signed three-year service agreements.
The $655,582 sale price puts it in the top quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 104 E-commerce exits, and the ones that disclosed a price sold at a median of $149,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 8.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
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