An Amazon FBA private-label store selling professional darts, sold with its trademarks and seller account to Smart Repair Pro in August 2019 for $375,000.
The $375,000 sale price puts it in the top quarter of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 104 E-commerce exits, and the ones that disclosed a price sold at a median of $149,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
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