Dumforter
A UK baby brand built around an invented 3-in-1 baby dummy, teether and comforter, launched from home and doing $157K in its first year. It was running at about $9K/month when it was acquired in 2023.
Financial Data
Exit Analysis
This database tracks 116 E-commerce exits, and the ones that disclosed a price sold at a median of $129,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 4.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
Founder
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