FLXCUF
A direct-to-consumer accessory: an elastic band with a button that holds a rolled dress-shirt sleeve at the elbow. Founded June 2017 and doing about $2,000/month, it was bought in 2023 by Rob Kessler of Million Dollar Collar, who said "We loved FLXCUF so much that we bought the company"; price undisclosed.
Financial Data
Exit Analysis
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 5.5 years. The deal closed through Shopify, one of 3 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
Tech Stack
Founder
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