Happy Rebel

Happy Rebel changed hands at a 1.2× profit multiple, below the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.

The $64,000 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.