Hipstik Legwear

E-commerceE-commerce 2021

E-commerce hosiery brand selling redesigned, more comfortable pantyhose; sold on Flippa for $200,000 in 2021 with about $112,000 in trailing-twelve-month revenue.

Financial Data

Asking Price

Undisclosed

Sale Price

$200,000 USD

Monthly Revenue (MRR)

N/A

Annual Revenue (ARR)

$112,000/yr

Monthly Profit

N/A

Profit Multiple

N/A

Revenue Multiple

1.8×

Exit Analysis

Priced against revenue rather than profit, Hipstik Legwear sold at 1.8× annual revenue, below the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.

The $200,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more E-commerce exits.