Amazon FBA business selling four SKUs of holiday and event-themed costume items alongside an integrated Shopify storefront, growing about 10% year over year and needing only ~40 hours of work a year. Buyer and seller agreed a sale price of $54,000 through Empire Flippers.
The $54,000 sale price puts it in the upper half of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 115 E-commerce exits, and the ones that disclosed a price sold at a median of $129,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
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