iPadCaseFinder.com
An affiliate comparison site launched right after the original iPad, helping shoppers find the right case. It picked up press, made roughly $3,000 in three months, and its builder sold it for about the same amount.
Financial Data
Exit Analysis
Priced against revenue rather than profit, iPadCaseFinder.com sold at 0.3× annual revenue, below the 2.3× median across the 257 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $3,000 sale price puts it in the bottom quarter of the 596 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 116 E-commerce exits, and the ones that disclosed a price sold at a median of $129,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 3 months. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
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