PPOM (Product Options Manager) is a WooCommerce plugin that adds custom product option fields to online stores. It was acquired by Ionut Neagu's Vertigo Studio, which buys WordPress plugins doing $60k-$350k ARR; price undisclosed.
This database tracks 115 E-commerce exits, and the ones that disclosed a price sold at a median of $129,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.