Dropshipping Shopify store selling premium baby gear such as strollers, car seats, high chairs and safety accessories, launched in May 2023 by a European solo entrepreneur. It was netting $2,912/month in profit and sold through Empire Flippers for $36,000 after 55 days on the marketplace.
Premium Baby Products Shopify Store changed hands at a 1.0× profit multiple, below the 2.5× median of the 103 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $36,000 sale price puts it in the upper half of the 594 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 115 E-commerce exits, and the ones that disclosed a price sold at a median of $129,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
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