Press75
Bootstrapped premium WordPress theme shop founded in 2008 by Jason Schuller. Monthly sales had slid from $25-30k to under $5k and a Flippa auction ended unsold at $45k of bids before he sold it privately to Minneapolis agency Westwerk in 2014; price undisclosed.
Financial Data
Exit Analysis
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 6.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
Tech Stack
Founder
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