ShipYourEnemiesGlitter.com
Viral novelty store that mailed an envelope of glitter to whoever the buyer nominated. It drew 2.5 million visits in four days and about $20,000 in sales before selling on Flippa for $85,000 in January 2015.
Financial Data
Exit Analysis
The $85,000 sale price puts it in the upper half of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 1 months. The deal closed through Flippa, one of 170 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
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