Free WooCommerce marketing-automation plugin for triggered emails and follow-up campaigns, built by a solo developer at RistrettoApps. WP Desk acquired it in September 2019 and turned it into a paid product line.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.