Small bootstrapped WordPress theme club launched in 2013 with a library of about 68 commercial themes and its own framework. Founder Marcel Sobieski announced the exit to Imagely on 9 June 2017; the amount was undisclosed.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 4.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.