TrollingMotors.net
A solo-run drop-shipping store selling trolling motors for boats, built by Andrew Youderian before he founded eCommerceFuel; sold for $170,000.
Financial Data
Exit Analysis
The $170,000 sale price puts it in the top quarter of the 608 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
Founder
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