Boulder, Colorado supplements ecommerce brand selling molecular hydrogen tablets, clinical and retail inhalers, dermal therapy devices and grounding mats. Onfolio Holdings disclosed acquiring the domains and business for a total purchase price of $120,000 in December 2020.
The $120,000 sale price puts it in the upper half of the 547 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 104 E-commerce exits, and the ones that disclosed a price sold at a median of $149,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
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