A theme shop selling 26 commercial WordPress themes built on the Genesis Framework, run as a side business by an SEO consultancy. Acquired by agency 9seeds for an undisclosed amount.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 5.0 years. The deal closed through WordPress, one of 25 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.